. We know that businesses have

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You can take an image and remove the background, or you could do a campaign. The example that the product lead used was, oh, you’ve got a skincare line and it’s summer, and you want to have peaches behind your image. It will do that in an instant, and you can do that and configure it all within the Google Merchant. So I think that’s pretty amazing. So as I keep watching these toolsets, all I can think about was all of the pain and suffering I’ve done over the years to get through all of these, which were so manual historically, and so many pieces.

So I’m excited to hear a little bit about thathistorically gone to agencies Denmark WhatsApp Number Data  for the type of digital design and analytics and some of the things that marketers would generally use. And so now agencies are faced with some of these toolsets being in clients’ hands and are they changing their business models and changing their delivery to ride upstream with this? And so with that in mind, James, I’m gonna start with you.

How do you think creative agencies are coping with and embracing AI? [00:06:34] James Thomson: Obviously we are looking at such a broad industry. There’s so many agencies out there. I think there’s gonna be different levels of adoption across the agency world. I think there’s always gonna be those early adopters who jump on the new technology and they’re looking for those opportunities to do what they already do, but do it better or get better results or do things more efficiently for their clients.